Suppliant Women Essay Example

Suppliant Women Paper Athenians saw Cecrops as their first true king since he had been born from the very soil of Attica, and Ericthonius as an extension of his line since although Ericthonius was not a descendant of Cecrops he had been raised by Cecrops daughters for a while and had also sprung from the soil of Attica. Pandion was the son of Ericthonius by birth and Kreousa was his daughter, so the Athenians believed that Kreousa was descended from the land of Attica itself. In order to continue this line of ruler ship the heir must be Kreousas son. This creates friction when Kreousa believes that Ion is a son of Xouthos and planning to oust the rightful ruler of Attica. This would probably not have worked if the audience not known of these foundation myths and been proud of them as they would have missed the tension completely. Within the play Kreousa is presented as a the tragic figure, the one whom the audience is meant to pity, again indicating at least a like of their original rulers since it would be hard to make someone the audience hated into a tragic figure.  Some early Euripidean dramas, such as the Suppliant Women and the Children of Heracles, celebrate Athens as a refuge for foreigners, but Ion seems to do the opposite and makes outsiders into a source of fear. This is shown through the succession that Kreousa is so scared that a foreigner (as she believes Ion to be) will take the throne that she is willing to kill a servant of Apollo at a feast in Delphi in order to prevent it from happening. This must be speaking to the Athenians of their racial purity, which they had developed from their foundation myths and probably came about as a result of the enormous fear and consternation (Thucydides 8.1.2) caused by the failed Athenian invasion of Sicily and the Spartan occupation of Decelea (in 423 B C) We will write a custom essay sample on Suppliant Women specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suppliant Women specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suppliant Women specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the end of the play Athene descends deus ex machina and tells Ion, Kreousa and Xouthos a part of their fates. That Ions half brothers, sons of Kreousa and Xouthos will found the Achaean and Dorian peoples, and that Ions sons will found the four Athenian tribes. This reminds the Athenians of their patronage by Athena, and therefore of the mythical competition between Athena and Poseidon for patronage of the city. Athenians must have felt pride in this since two great Gods were fighting over their city, which should have proved how great it was to the other Greeks. The four Attic tribes descending from Ion also allows the Athenians to claim descent from another God, Apollo, who was the father of Ion. Finally, Athenian society at the time was very conscientious of racial purity, and a number of laws had been introduced to keep the citizenship of Athens pure. This again indicates pride in what they believed their origins to be, since they were trying to keep those who they saw as lesser people away from them. Had they not been proud of their origins they would probably would not have been so keen to keep other people out of Athens, since they could claim some kinship with those they let in and share in their origins. Also, many of their more famous foundation myths were painted on vases, erected as statues or decorations on temples, and generally readily visible to anyone who was looking. A country with no pride in its origins would not make those origins so easy for its citizens or its visitors to see. Bibliography Purean B, Di Piero W.S. (1996), Euripides Ion  Velacott, P, (1973), Euripides, The Bacchae And Other Plays

Israels Wall essays

Israel's Wall essays Israel began building a barrier through its country for the fear of a Palestinian attack, namely suicide bombers. This combination fence and wall is planned to run more than 200 miles forming a separation barrier between Israel and the West Bank of Palestine. Israel claims this wall is necessary to stop bombings, but is being called an apartheid wall by the Palestinians, and is linked to the aggression and oppression of the Berlin Wall. Palestinians are complaining the wall cuts deep into its land, and many problems are arising, such as the citizens troubles: as many as 400,000 Palestinians are harmed by the barrier, as it cuts families off from their villages, jobs, fields, hospitals, and relatives. Also, many Palestinians find themselves in a bizarre no man's land separated from their village by the wall and fence, and enclosed by more fences that cut them off from the Israeli settlements. An example they give of someone living in this no mans land is of Hanni Omar, whose house is completely enclosed by 25 feet concrete and wire fences. To get to his own farm, or send his children to school, Hanni has to travel 30 feet to unlock a gate in the fence the Israeli officials constructed. He is quoted by saying, Not only do I live in a jail, but I am my own jailor. Everyday, Palestinians come to Hannis gate and beg him to unlock it so they can go through. He always refuses however, recalling that the soldiers would destroy his house if he ever let anyone, apart from his own family pass through. On the other side of the wire fence lives an old neighbor of Hanni. They used to be quite friendly to each other, but since the fences were constructed, they hardly ever have a chance to socialize anymore. On an early morning, Hanni and his 4-year-old son planted a row of 20 trees between his house and the wall. They hoped someday that the trees would grow and block out the sight of the awful wall. Hanni doe...

MANAGEMENT SOCIAL PLACE Essay Example | Topics and Well Written Essays - 250 words

MANAGEMENT SOCIAL PLACE - Essay Example e expectation of privacy is a legal phrase which suggests that individuals have certain amount of expectation of privacy and this expectation should only be protected if the individual believes that he/she should have privacy and the society is even of the view that an individual should have privacy (Walsh 318). If an individual is posting certain personal details such as pictures and texts over the social media without protecting them with privacy settings, they do not want to keep those posts private and cannot use the expectation of privacy clause. Under employment law individuals have certain rights to privacy in relation to social media. Under the 14th amendment as well as off duty statutes employees have the right to privacy and employers are restricted from infringing upon these rights. This means that employers cannot access the social media content of an individual while making hiring decisions. they can only access this information if they have obtained consent from the applicant, but this information should only be used if other background checks such as conduct of the employee in previous jobs are consistent with the content found on the applicant’s social media

Que Onda Urban Youth Culture and Border Identity. BOOK Essay

Que Onda Urban Youth Culture and Border Identity. BOOK - Essay Example This means that the concept of identity is the people’s way of life and its effects on the political choice and affiliation. The author went further to postulate that the person’s identity may post a great challenge in the way the community relates to power and politics (Bejarano, 2005). Indeed, the aspects are more evidenced in the struggles, which characterize the cultural practices and social institutions about their daily lifestyle. In essence, the politics of identity determines the political direction along the boarder region (Bejarano, 2005). However, the fact that the cultural institutions and conditions in the area were extremely oppressive; it hindered the free articulation of the political situation. Notably, the only sign of relief on the politics of identity in the region would be a critical engagement and insight of the beliefs and cultural practices, considered to have significant impacts on the political players and scenes (Bejarano, 2005). For the Latinas/os along the boarder region, some of the factors, which influence identity development, include historical, biographical, institutional, and socio-cultural contexts (Bejarano, 2005). Notably, all the factors have meaningful contribution to the believability, intelligibility and relevance to the social context in the boarder region. On the historical factors, the Latinas/os have unique cultural beliefs that are considered to be controversial to the political development and affiliations, and the identity of the occupants (Bejarano, 2005). Notably, the historical oppression of the Latina/os could be traced from the American relationship with the Europeans. Though there were elements of multiculturalism in the region, the different groups of people, they had to hold their traditional cultural heritage as a form of identity (Bejarano, 2005). In addition, they had to acknowledge the oppression

Creating a Memo and Annotated Bibliography for a research topic Paper

Creating a Memo and Annotated Bibliography for a topic - Research Paper Example There are both benefits and drawbacks to working at home. First of all, let us list some benefits. There is no commute, individuals can spend more time with family and friends, schedules tend to be more flexible allowing employees to do things such as run errands and go to doctor appointments on a much easier basis, the pay is often higher, one does not have to dress up to go to work, the work can often be completed in a fraction of the time with the same or more amount of pay, and employees can often take breaks at their leisure. However, there are some drawbacks to working at home. First of all, it can be harmful socially. A person may have a hard time making friends, networking, or become easily bored working and living in the same location. Oftentimes, working at home means buying extra equipment that will need to be used during the course of employment. It is often hard to distinguish your superiors from your co-workers and communication throughout the company may be hindered. P aydays and other appointments tend to be less reliable. Important dates and appointments may be put at risk because of communication problems and the lack of knowing who to go to for what. A person can find him- or herself working all hours of the day and night because of the much-needed breaks, and there is a lack of personal relationships and contacts. Perhaps worse of all, there are many â€Å"employers† out there who set up scams to recruit at-home workers and end up ripping them off. The main point here is that you have to know what to look for. There are legitimate sites out there dedicated to sifting through all of the work-at-home â€Å"job offers† and only pulling back the ones that they, in their best opinion, feel to be legitimate. Two good sources for these are www.wahm.com and www.craigslist.com. Both of these sites tend to list legitimate sources of work-at-home employment rather than scams. You still have to be careful, though.

Types of unemployment and their importance

Types of unemployment and their importance As a matter of fact, there are a lot of the meanings of unemployment. Generally, unemployment is a state of the people who are without work, seeking jobs or not looking for works. Moreover, we have two ways to express the amount of unemployment, in terms of: a number and a percentage. Unemployment can be estimated as a rate of two numbers: amount of jobless people in labor force and total number of labor force. Claimant and Standardized are two means of estimating unemployment rates. However, collected information can be influenced by many factors: false claimants, demoralized work-seekers, part-time employees, and underground economy, etc. In a labor market, wages would adjust to make the supply of labor and the demand for labor would be equal. There are two main types: equilibrium unemployment and disequilibrium unemployment. Moreover, more workers tend to find a job and work so that the demand is not enough to satisfy the needs. As a result of that, unemployment occurs in the market. Equilibrium level of unemployment happens when the number of workers who ready to take their jobs is lower than the total number of the labor force. There are three types of disequilibrium unemployment: real wages unemployment, demand- deficient unemployment and growth in the labor supply. Demand deficient is one of the most factor which influences on the economy growth quickly because of the recession. The recession just happens in a short time but in fact, It will change many factors such as workers are difficult to get a job or the countrys GDP fall rapidly. Equilibrium unemployment has three types: Frictional unemployment that occurs as a result of imperfect information in the labor market. Structural unemployment arises from changes in the pattern of demand or supply in economy. Seasonal unemployment associated with industries or regions where the demand for labor is lower at certain times of the year. Table of Contents I. Introduction 5 II. Unemployment Error: Reference source not found6 A. The meaning of unemployment 6 B. Official measures of unemployment 8 C. Unemployment and the labour market 11 D. Types of disequilibrium unemployment 14 Real-wage unemployment Demand deficient or cyclical unemployment..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Case studyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.17 E. Equilibrium unemployment (or natural unemployment) 19 Fritional (search) unemployment Error: Reference source not found Structural unemployment. Seasonal unemployment.. III. Conclusion 21 Introduction The serious problem which every country must deal with increase their economy is unemployment. Therefore, before going any further we have to define precisely what we mean by unemployment. It depends on how narrowly it is defined. Actually, the general meaning is no job. Each country almost wants have a low amount of unemployment because if we have a high unemployment amount, our economy will gradually decrease our income. As a result, our economy will go down a lot. In order to understand easily we can examine how the economy flows as below: Unemployment Æ’Â   ® No income  ® No consumption  ­  ¯ Lay off workers  ¬ Productions Æ’Å ¸  ¬ Aggregate demand Æ’Å ¸ So, this flow chart keeps happen continuously over and over. Thats why our GDP is getting lower and lower as well as jobless people are getting higher and higher. II/ Unemployment: The meaning of unemployment As a matter of fact, almost countries experienced the recession. Moreover, the unemployment figures bring the recession into an even sharper focus. However, the average of unemployment has different levels in different countries. There are many different definitions of unemployment. As a result, we will focus on the meaning of unemployment and the ways express the amount of unemployment. Firstly, we have to address the meaning of unemployment. Generally, unemployment simply means that a person is jobless. Nevertheless, this meaning is not exactly right because children and retired people will be not essential for the statistics. Regardless of the fact that Michael Todaro defines it in two ways as voluntary and involuntary unemployment. The definition of voluntary unemployment is that the people do not find employment, and want to stay at home in order to take care of their families. Conversely, people are able and willing to work but there are no jobs available for them. Therefore, we can understand that unemployment is a state of the people who are adequate standards of health as well as ages and able to work, but they are without work, seeking jobs or not looking for work. Secondly, we should concentrate on the ways express the amount of unemployment. As a rule, there are two ways so as to represent the unemployment, in terms of: a number and a percentage. The number unemployed is used when people are unable to find a job even so they are reading and waiting to work at the prevailing wage. Alternatively, the economists can be expressed the unemployment rate as a percentage if they represent the percentage of total labor force which includes all persons in employment and unemployment. In other words, the prevalence of unemployment usually express as the unemployment rate which is defined as the percentage of the labor force. For instance, if there were 30 million people in employment and 2 million people in unemployment in a country, we could find the unemployment rate by: All things considered, unemployment is one of the most important problems in the economy. The level of unemployment usually shows the economic situation in a country. Furthermore, it also changes over time because it depends on the economic conditions and other circumstances. B) Official measures of unemployment Unemployment is the serious problem in every country. It is one of the primary factors has effected to the increasing or the decreasing Government income. The main objective of every economy is always attempt to cut down a percentage of unemployment rates as low as possible, because it can be a charge of social, an ineffectiveness of human resources or a reduction of national revenue. In order to resolve these crisis effects we need to estimate the unemployment rate to boost the national economy. There are two general measures of unemployment: Claimant unemployment and Standardized unemployment rates. Claimant unemployment: According to this measure unemployment rate will be calculated as percentage between the number of claimants and the total of labor force. It has several important advantages. For example, it is not too difficult to resume information, and it is the fastest method so far. Although the method has the advantages listed above, it also has some disadvantages such as false information or overstate of people just wants to get allowance but not really looking for a job. In addition, this number excludes jobless people that cannot satisfies the qualified for benefits. Standardized unemployment rates: This is the modern formula set up by two international organizations: The International Labor Organization (ILO) and the Organization for Economic Cooperation and Development (OECD). Based primarily on them the rate will be collected by national labor force examination. Basically, work forces are enough old to go to work and also active to looking for a job right now. It is an improved measure but it still has the limit in somehow. First, we can observe it on the effective factor. For instance, providing the more exactly figure than Claimant unemployment because it include people who highly want to find out a job but cannot be eligible claimant at the meantime. In contrast, several bad factors of this method make it has some less effective. It is taking much time to survey and statistic. Moreover, it cannot count discouraged workers who have given up looking for a job after long-term unemployment. And people work for underground economy, which have illegal job for example drug dealer, mafia and etc. can be consider as unemployment while part-time workers who would like to get the full-time job but they cannot get any suitable jobs are excluded from unemployment numbers. To illustrate this let examine the unemployment rate in Australia with the method of Standardized unemployment rates from source of CIA world factbook: Source of CIA world factbook. Based on above column chart- the numbers of Australian unemployment rate survey from labor force- we can observe the lowest rate in 2009 and the peak in 2003. However, the percentage from 2009 to 2010 increases dramatically with percentage of +1.5% because the influence global economic resection. In order to avoid economic seriously affected by the recession, Australian government has solutions by injecting a lot of money as well as push their citizens to spend money to expand more job for Australians. However, this situation still does not effective in this time. To sum up, Australian government should have the right policies to improve this situation unemployment. C) Unemployment and the labor market In a labor market, wages would adjust in order to make the supply of labor and the demand for labor would be equal. The reasons of unemployment can be divided into two main types: equilibrium unemployment and disequilibrium unemployment. In a perfectly competitive labor market, the intersection of demand and supply curves determined the wage rate and level of employment. Real wage S D N Labor Real wage S D Labor Average (Real) Wage Rate AS N e d W AD O Q No. of workers Sloman, 2007, Unemployment, inflation and growth, Essentials of Economics, England: Peason Education Limited, pp. 312-313. According to the Sloman (2007), the aggregate supply of labor curve (AS) is fairly inelastic and it may become less inelastic when the new labor enter the labor market or the unemployed workers rather start to work than search for a new better job . It indicates the number of workers who are willing to accept the work at different real wage rate. Besides, the downward slope is the aggregate demand for labor curve (AD). Firms will spare employees and replace some factors of the production when the real wage rate is getting higher. If the minimum wage is set above the equilibrium wage in the labor market, a surplus of labor will occur and create disequilibrium unemployment. Moreover, more workers tend to find a job and work so that the demand is not enough to satisfy the needs. As a result of that, unemployment occurs in the market. Besides, not every worker can get a job even when they try to search for it. Workers tend to think that they may find appropriate jobs given their tastes, skills and reasonable wage. Equilibrium level of unemployment happens when the number of workers who really ready to take their jobs is lower than the total number of the labor force. D) Types of disequilibrium unemployment: 1. Real wage unemployment: Firstly, we focus on the real-wage unemployment which is the form of disequilibrium unemployment. It occurs when real wages for works are forced above the market-clearing level leading to an excess supply of labor. As a matter of fact, trade unions are one of the most important causes of real-wage unemployment because they control the wages by their power. However, their power has diminished significantly over recent years. Moreover, it is popularly believed that the minimum wage is also the reason for real wage unemployment. 2. Demand-deficient It also calls cyclical or Keynesian unemployment. If the economy slides into recession or inflation, this thing will happen. Besides, aggregate demand is a caused of demand deficient. If demand for goods and services decrease, it leads to the surplus of output and consequently, the firm are forced to dismiss amount of labor they employ before. Furthermore, the recession lasts more seriously and the higher will worst case. In addition, the people who out of work will be de-skilled or de motivated. As a result, it is hard to find a new job in the future or perhaps they earn a few money in lowing job. Cyclical unemployment will increase during the recession time otherwise will go down when the economy recover. Moreover, demand deficient may be happen in the long term because of many reasons. The first thing is if the company cut wages of worker, it dues to it will influences on aggregate demand and consumer spending. Next reason is the higher of unemployment will make the customer l imit their spending and it makes the GDP of one country will reduce Demand deficient unemployment is associated with the theory of J.M.Keynes who developed his General Theory of Money against a backdrop of the Great (.December 2nd, 2009 | economics) Unemployment caused by a fall in total demand with no fall in the real wage rate. Why real wage would not fall ? There are two reasons to explain this question Efficiency wages: The first thing is the traditional one of balancing the demand and supply of labor. The second is motivating workers. Efficiency wages means we will attract the qualified employees by pay higher salaries than the market clearing. Furthermore, the surplus labor market can make the employer work less hard and make substandard goods. Another ideas is that it can make the number of unemployment increase rapidly because they will hire a group of people who can work effective, as a result, they will get a lot of profits from employment. Insider power: the people are members of unions and they also have many special skills or their knowledge can attract employers while the outsiders do not have influence on the firm. As a result, the outsiders can drive down the real wage rate even eliminate demand- deficient unemployment. To examine more details about this problems, if the real wage really fall , perhaps we cannot solve this problem and might be make it worse because they will cut in workers wages, it leads to the workers income also go down. Consequently, labor force have to reduce their consumption of goods ->remain demand deficient unemployment. In addition, although the economy can overcome again, the demand deficient still fall steadily because of business cycle. 3. Growth in the labor supply The labor supply and demand need to balance together. If the supply of labors increases, it means there are many workers will seek the firm, but in fact there is not enough demand of labors, it may be a cause of unemployment. Moreover, the real wage will fall and it is also a disadvantage of things with employers. Finally, the woman or the children have over 16 years old can get a part time job despite the lower average wage rate. CASE STUDY Figure: Rates of unemployment among youth (15-24) and older workers (55-64): 1995-2005 I will show you more details about unemployment among youth (15-24) and older workers (55-64) 1995- 2005. It is difficult to measure of youth unemployment from full- time student to full time worker. In Australia, the trends of young people combine education and employment in many different ways. For instance, many teenage schools always find a part- time job to support their tuition fees such as waiters or waitress in the restaurant or Vietnamese students help their host selling foods in the supermarket Young people try on different types of post- school education just as they try-on different jobs (Wynn,2005). Moreover, it is hard to find a full-time job in 2005 because of recession. As a result, 20% teenagers who look for full- time work are unemployed (Parliamentary Library,2005). In figure 4 show unemployment among youth has fallen by a relatively large 5%, otherwise, the older workers also go down strongly in 2005 with 2%.Due to, a rise in participation rate of this group. Recent unemployment is a second group which is facing high unemployment. There three reasons, first of all are youth people, they have to spend a lot of time to find out information to get a suitable job. It is difficult for person who cannot speak English and they also shock by many varieties of culture even lacking of good- skills. Finally, the discrimination is one of the most important things because it always happens everywhere such as sexual, national origins or age (Richardson et at 2004). Data for 2005 show that migrants with these characteristics quickly find employment six months after arrival, 83% of skilled primary applicant had a job, while 12% were looking for work(5% were not in the labor force)*. In general, higher unemployment and non- participation in the labor force than for skilled primary applicants. Sloman, 2007, Unemployment, inflation and growth, Essentials of Economics, England: Peason Education Limited, pp. 312-313. If the minimum wage is set above the equilibrium wage in the labor market, a surplus of labor will occur and create disequilibrium unemployment. Moreover, more workers tend to find a job and work so that the demand is not enough to satisfy the needs. As a result of that, unemployment occurs in the market. Besides, not every worker can get a job even when they try to search for it. Workers tend to think that they may find appropriate jobs given their tastes, skills and reasonable wage. Equilibrium level of unemployment happens when the number of workers who really ready to take their jobs is lower than the total number of the labor force. E) Equilibrium unemployment is the economic situation in which aggregate demands for and supplies for labor at the current real wage rate are equal. There are three types of equilibrium unemployment: 1. Frictional unemployment: Can be understand like this example, a  first-time job seeker  may lack  the resources or efficiency  for finding the company that has  the job that is available and suitable for him or her.  As a result this person does not take other work, temporarily holding out for the better-paying job. Basically to understand that frictional unemployment is the place which is helps unemployment to search or find jobs for them, even they are voluntarily. Even though after the unemployment try their first job and they cant be suitable with that , they can be continue to ask the frictional unemployment to help them again to search a new job. In this place, so many available unemployment for workers search and neither for unemployment. 2. Structural unemployment: As you know, the computers may have eliminated jobs but they also opened up some of new positions for those who have the skill to operate. As we know, the structural unemployment is the place for company to changes their economy. There are 2 main reasons: A change in the pattern of demand b) A change in the method of production 3. Seasonal unemployment: Unemployment expected at a given time of year. Resort areas, for example, can expect to experience seasonal unemployment during the off-season. Unemployment statistics provided by the government are seasonally adjusted. CONCLUSION Unemployment is a serious problem with each country which has an important effect of society as well as economy. Firstly, we need to estimate a detailed amount of unemployment rate of each careers and ages. Moreover, from this estimate, the government needs to release the type of unemployment which will be necessary to improve. From this point, it should put forward a lot of suitable strategy or policy about society and jobs. To improve this situation, we should have job information, which is provided by government job centers, by private employment agencies, or by local and national newspapers.

Prokaryotes :: science

Prokaryotes Abstract/Summary: Changing our focus from the properties and functions that take place within the cell to the actual cell itself, we observed three specific bacterial types within this lab: Gram-positive bacteria, Gram-negative bacteria, and cyanobacteria. We closely observed the features of cyanobacteria and were able to differentiate them from other bacteria. We specifically observed gloeocapsa, merismopedia, anabaena, and oscillatoria. In addition to this we observed the different characteristics of prokaryotic organisms referring to size, form, color, elevation and texture, which helped us to understand the diversity of these cell types in the kingdom Monera. Through culturing samples from both the toilet and our own mouths, we were able to observe Gram-negative bacteria. We also sketched our two examples of Gram-negative bacteria. Though we failed to observe Gram-positive bacteria, this may have been due to our sampling and staining procedure. Because of the concentration of the sample towards the center, bacteria within this region are hard to see under oil immersion microscopy. If Gram-positive bacteria had been present, it was covered by layers of both Gram-positive and Gram-negative bacteria making it extremely difficult to differentiate while viewing under a light microscope. Introduction: Most of the experiments thus far in this laboratory have covered many of the functions carried out within the cell such as enzyme activity, photosynthesis, reproduction, and genetics. This experiment gave us a chance to examine the overall single prokaryotic cell in its entirety instead of just the functions it can carry out. We will encounter 4 groups under the kingdom Monera: archaeobacteria, Gram-negative bacteria, Gram-positive bacteria, and Mycoplasms. We will also examine the diversity of prokaryotic cell types. For example some are pathogenic, causing diseases, while other are saprophytic, breaking down organic material, and further still some bacteria are autotrophs, making their own food through photosynthesis or chemiosmosis (Lab Manual, 2001). We will also examine the characteristics of these prokaryotic organisms such as the visible size, form, color, elevation, and texture of a colony or colonies. To get detailed observations of these various organisms we will view their occurrence through the culturing of samples by adding microbes onto a sterile medium within Petri dishes and allowing them to multiply. Finally we will also examine the features of cyanobacteria that distinguish them from other bacteria, and their role in nature. Materials/Methods: First examine the plates prepared in the previous week and observe as many of your other classmates plates as possible.

Death of a Salesman †Discuss the Importance of Dreams in the Play Essay

The American Dream is strongly linked to a consumer culture and capitalism, and this is the main theme of the play. Dreams are the main structure of the play. Dreams can be many things; they can be divided into two types. They can be your hopes and ambitions, fantasies, hallucinations, and can also the dreams in your subconscious mind whilst you are asleep. ‘The American Dream’ is what Willy bases his life on. The only way for him is up. Dreams seem to ‘motivate the characters’ actions, they express and explain their past and present behaviour. ‘The American Dream’ is the most important part in ‘A Death of a Salesman’. Willy strives to achieve for himself and his sons, Biff and Happy, to be rich and successful having money to pay off all the bills and not being in debt is the ideal. ‘The American Dream’ is literally having the best of everything, owning your own car and land, being popular and having the opportunity and qualifications to be successful. All the way through the play Willy strives for ‘The American Dream’. He idolizes two people. ‘His name was Dave Singleman. And he was eighty-four years old†¦And old Dave, he’d go up to his room, y’understand, put on his green velvet slippers-I’ll never forget-and pick up his phone and call the buyers, and without leaving his room at eighty-four he, made his living.’ The other is his elder brother Ben who had found wealth colourfully, romantically, by walking into the jungle and discovering diamonds. To Willy therefore success means two things being rich and being popular. Willy strives to the point of obsession to achieve this end. This obsession of ‘The American Dream’ pressurises Willy to bring up his sons to think the same and like a tree, the branches representing his sons reach up towards this dream and the subsequent pressure it puts on them. Biff begins to doubt ‘The American Dream’ when he says ‘†¦it’s me, I’m a bum’ and ‘I’m one dollar an hour’. Biff realizes that life is not always happy and sometimes you just have to settle with what you have got. Willy still thinks Biff will actually achieve all the aspects of his dream. Biff tries to tell him ‘Pop! I’m a dime a dozen and so are you!’ Willy responds ‘I’m not a dime a dozen I am Willy Loman, and you are Biff Loman!’ Willy will not accept this and tries to shut and block out what Biff is saying. He cannot work out that there are an exceptional few that achieve the ‘The American Dream’. Happy is totally absorbed in his father’s dream, and tries to believe that he will achieve it. Happy tells Biff that he cannot be promoted. ‘All I can do now is wait for the merchandise manager to die.’ He does not appear to be working for promotion and is stuck in a dead end job. The author uses Bernard, Charley’s son as a story contrast to the two Loman brothers. Willy refers to him as an ‘aneamic’ and says although he gets the best marks at school he is not as popular and does not have the personality of Biff and Happy. But the complete opposite happens when they finish school and get into the big wide world. Bernard becomes part of the Supreme Court. ‘Oh, just a case I got there, Willy.’ Bernard was a hard working school pupil who seemed to have achieved the dream and also got married and had two children. This proves that popularity and a likeable character is not enough for the ‘American Dream’. Both Biff and Happy have many hopes and dreams dominated by their father Willy. Biff tries to fulfill his father’s dreams in the beginning. ‘Well, I spent six or seven years after high-school trying to work myself up. Shopping clerk, salesman, business of one kind or the another.’ This repeats the theme of the play that one cannot live by another’s dream. ‘What the hell am I doing, playing around with horses, twenty-eight dollars a week†¦And now, I get here, and I don’t know what to do with myself.’ Biff is so confused with life because he was brought up to believe that he should be ‘manager’ of a big company and will always be rich and successful. He seems to like his job in the open space but thinks that he should be earning more money than he is. Happy is like his brother Biff, lost but in a different way. He is thirty-two and is totally absorbed in his father’s dreams and ambitions. Happy continually boasts about his sex life. ‘About five-hundred women would like to know what was said in this room.’ he tells Biff. Happy’s dreams are like his bosses. He should be able to build a large estate and then sell it two months after, because he doesn’t like it and then start to build another. The two boy’s hopes and dreams come from their father. They were brought up to want the very best and are force-fed the wrong hopes and ambitions from childhood. The hopes and dreams that the Loman family have, have affected their lives in many different ways. Biff tries to live up to his father’s expectations but seems to realize that he cannot live other hopes. Happy is the only person with a steady job. Even though he is achieving one part of ‘The American Dream’ he is lonely and keeps telling Linda and Willy ‘Am gonna get married Pop.’ He is not content because he still wants everything beyond what his job can provide. He seems to still be absorbed in his father dreams. Willy is all talk and never achieves anything. He blames people for his downfalls in life. The only way he thinks he will resolve all of his problems in life is to commit suicide. Hopes and ambitions are extremely important for the people in the play as they are always striving for ‘success’. At the end of the play Biff says at Willy’s funeral ‘He had the wrong dreams. All, all, wrong.’ Willy needed to accept that he could not live his dreams and had to settle with what he had and make the best of the situation. Willy’s memories affect the main structure of the play. There are many types of stagecraft to show the difference between the past and present. Lighting is used in the way that in the present times the stage is very dull and gloomy showing misery and unhappiness. The stage is shown as bright and lively at the points of Willy’s daydreams and hallucinations of the past. Sounds depend on the mood of the occasion, faint and lifeless sounds seem to be in the background when the play is in the present. The tone of the music changes when Willy goes into the past, it appears chirpy and happy. Clouting plays an important role. The clothing also depended on the mood of the character the colours of the dress indicates what temperament they were in. Willy seems to always be in the past, this is because he feels it’s a refuge from the life that he is really living in and all the problems in it. The flashbacks Willy gets are all describing what happened in the past and show how the other characters were. ‘I got it, Pop. And remember, pal, when I take of my helmet, that touchdown is for you.’ Biff tries to impress his father; this shows that Biff was always the centre of his life at this time. These flashbacks show the sides of the characters in the play that we have not seen before. The flashbacks also show the way Willy has brought up his two sons. Willy brings Biff and Happy up in the hope that they will fulfil ‘The American Dream’, that popularity and good personalities will get them good jobs. This affects them in later life because they still believe that this doctrine will get those good jobs but it can not. Happy depends on the death of others higher ranked than him for promotion rather than his own skills. The past events are never shown as they actually happened, they are shown the way Willy interprets them. Willy seems to distort the event when Biff finds Willy and ‘The Woman’ in the bedroom in Brooklyn. He does this to try and block out the bad thoughts, and create a past he can hide in from others. Dreams are so important in the play because they seem to link everything together ‘The American Dream’, Hopes and Ambitions and ‘Daydreams, Fantasies and Memories’. Throughout this play, Miller is saying to the audience that our society, promotes things to strive for that are way beyond the reaches of that person. Peer pressure is mainly what drives us to want more and the best of everything, getting into debt. Miller says that the characters in the play are affected by the dream, ‘The American Dream’. Although the play was written over fifty years ago in 1949, it still has relevance today. In the 1950’s, capitalism was taking hold after the Second World War; today commercialism still has a powerful hold in the Western world’s culture. I think Miller is telling us to live our lives according to our own dreams and not others.

Issues Concerning Domestic Violence Essays

Issues Concerning Domestic Violence Essays Issues Concerning Domestic Violence Paper Issues Concerning Domestic Violence Paper and it includes the abuse suffered from a history of genocide or persecution. Economic abuse this occurs where the man has total control over all financial resources. For example, he may forbid the woman to work or if she does he may insist that she hands over her pay check to him unopened. She may have to beg for money to buy necessities and when it is given it may often be insufficient. She is then criticized for being stupid or incompetent in failing to provide adequately with this sum. Social abuse includes delivering verbal abuse in front of other people, such as put-down, jokes, criticisms about the womans weight, appearance, sexuality, intelligence ect. Controlling behaviors such as following her to work, controlling access to friends, constant phone calls at work or accusations of imagined affairs ect. Isolating a woman by denigrating her friends and family, thus leading her to cut herself off because she fears enraging her husband, locking the women in or out of the house, cutting off the telephone, never letting her use the car ect. Social abuse is the constant monitoring and control of a womens activities, outings, and friendships. She may be forced to account herself for her every movement, and my be denied the right to leave the home and see her friends. The result for the abused woman can be public humiliation and isolation from friends and other members of her family. For centuries, the abuse of wives by their husbands has been tolerated by most societies. In some cultures, it was considered to be a part of married life, a method of acceptable control. Since men were paid through dowries to take care of wives, the notion was that wives were considered property in much the same way that children were viewed. Consequently, authorities often believe that it is inappropriate to interfere in the relationship between a man and his wife or children. â€Å"There seems to be an implicit, taken-for-granted cultural norm which makes it legitimate for family members to hit each other. In respect to husbands and wives, in effect, this means that the marriage license is also a hitting license†. Actually, there is no equality with regard to husbands and wives hitting one another. Additionally, Congress and state legislatures have passed laws that have aided in the protection of victims of domestic violence and the prosecution of offenders. For example,the Child Abuse Prevention and Treatment Act was passed by Congress in 1974 to help states and communities organize programs for parents who abuse their children. Also in 1974, the National Institute of Mental Health established a national center in Denver to study the problem more thoroughly and set up a national commission to resolve the complicated legal problems and recommend changes in federal and state laws involving child abuse. Grant programs have also been funded to identify the causes of child abuse and provide treatment through self-help programs and lay therapy. Increasingly, states are requiring social workers and psychologists to report all cases of known or suspected child abuse to child protection authorities in their communities. The Cycle of Domestic Violence shows how domestic violence often becomes a pattern comprised of three stages. The phases vary in time and in severity between couples, and even at different times within the same relationship. It is, then, difficult to predict how long a couple will remain in one phase or to determine the length of an individual couple’s cycle. Phase 1 is the Tension-Building Phase, which constitutes criticism, yelling, swearing, and using angry gestures, coercion, and/or threats. Phase 2 is the Violence Phase, which is characterized by physical and sexual attacks and threats. Phase 3 is the Seduction Phase that is portrayed with apologies, blaming, promises to change, and gifts. It also explains how three dynamics - (1) love, (2) hope, and (3) fear keep the cycle in motion and make it difficult to end a violent relationship. For the sake of illustration, (1) Love for one’s partner: ‘the relationship has it’s good points, it’s not all bad†. (2) Hope that it will change: ‘the relationship didn’t begin like this’. (3) Fear that the threats to kill you or your family will become a reality. The Cycle Of Violence PHASE 1: TENSION BUILDING Poor communication / series of minor incidents / decreased control Compliant / good behavior/ experiences/ increased tension/ minimizes problems/ increases threats/ denies anger/ takes more control/ withdraws/ controls more/ tension intolerable PHASE 2: ACUTE BATTERING Increased stress and injury/ loss of control Unpredictable, claims loss of control / is helpless, feels trapped / highly abusive/ traumatized PHASE 3: KINDNESS AND LOVING BEHAVIOR Tension drops / Renewed love / Increased Tension Often apologetic, attentive / mixed feelings / is manipulative / feels guilty and responsible / promises changes / considers reconciliation After the abuser has gone through all of the phases, it starts over again with phase one and continues until the victim either gets help or is killed. So, why, why would a person who is loved, want to abuse their spouse or girlfriend? One of the key responses . . . Jealousy. The husband may become very suspicious, afraid of losing his wife. The abuser sees his wife or girlfriend as a possession. The only way, they think, to relieve this built up anger is aggression. To improve their self-esteem, they abuse the victim physically, emotionally, and sometimes, sexually. Another key factor in wife abuse is alcohol. When the man is stressed, he turns to alcohol to relieve it. Little does he know, that the alcohol makes him more irritable. Research shows that men who abuse their wives, often saw their own mother abused. Do to witnessing this, the children of battered families usually grow up to have low self-esteem and believe that hitting is right. Women who are in abusive relationships find it very difficult to leave. Not only are they afraid for their own lives, but sometimes, if children are involved, the offender threatens the lives of the children. One woman told a psychologist, He promises anything you want to hear. He promises that he will do anything, lots of tears, and Oh, Im so sorry, and I love these children, I would never do it again. You want to believe that its just a mistake, but its not a mistake,. Many women are threatened by their husband or boyfriend that if they try to leave theyll be hurt worse than ever before or even killed. 68% fear that their lives will be taken by the abuser, 71% of abused women believe that they are still in love with their husband or boyfriend, and 66% believe that they need a man to have a successful and happy life. After repeated abuse many of the abusers try to convince the victims that theyll change and that it will never happen again. Researchers stress the point, Once an Abuser always an Abuser,. Statistics regarding spouse abuse in the United States frequently cited are estimates at best. Many wives are fearful of retaliation by their husbands and are, therefore, reluctant to report the abuse. Some fail to report it because they are ashamed or feel that it is no one’s business. Unfortunately, many times only when the abuse is so severe that the woman requires medical intervention are reports made to law enforcement agencies. In any case, the Justice Department estimates that more than two million women each year are abused by their husbands in domestic violence incidents. Almost four thousand women are brutally beaten to death by their husbands each year. One-fourth of all female suicides are committed by women who have a history of being beaten by significant men in their lives. Many women do not leave the homes in which they are being abused for an assortment of reasons. The homes involved in domestic violence are complicated, with dysfunctional relationships and unhealthy dynamics. The abusive partner tends to display more than physical violence. He also inflicts emotional abuse that often shatters the self-esteem and independent thinking of the victim In other words, there is â€Å"a complicated and cumulative cycle of tension, belittlement, violence, remorse, and reconciliation that can lead to a paralysis of will and extinction of self-respect†. Child Abuse So, if youre in an abusive relationship what is the best way to get out and stop the battering? After notorious acts of abuse, usually, the woman will finally realize that the situation will never get better. Basically there are three basic reasons why women leave a violent relationship: 1. Knowledge that help is available. 2. Impact on the children. Living in a violent home where the batterer abuses the children physically, mentally, or sexually may give the woman the courage to leave. 3. Reaching the limit of violence she will tolerate (Berger, 1990, pg. 48). First, Knowledge that help is available, there are many groups and organizations helping people deal with domestic violence and child abuse. For example, the National Resource Center on Domestic Violence, offers information on domestic violence. You can reach them at 1-800-537-2238. If your town or city doesnt have any organization for the victims of domestic violence, you should definitely look into starting some kind of way to help these people. The main thing is not to suffer in silenceto reach out for help. Domestic violence is a serious dilemma in today’s society. The only answer toward preventing domestic violence should start when we raise our children. Violence is a learned behavior. When children get hit, they learn something in that process. They ascertain that when frustrated or angry, it is OK to take out that frustration and anger on someone else. They learn that violence is OK. Violence then becomes a learned behavior. The only way to promote a non-violent society is to teach children non-violent habits. TEEN DATING VIOLENCE FACTS MYTHS Myth: It cant happen to me Fact: More than 1 in 10 teenagers experience physical violence in their relationships Myth: Jealousy and possessiveness are a sign of true love Fact: Jealousy and possessiveness are a sign that the person sees you as a possession. It is the most common early warning sign of abuse. Myth: Teen dating violence isnt really that serious. Fact: Thirty percent of all women who are murdered in this country are killed by their husband or boyfriend. According to a Massachusetts study, that same high percentage applied to teen woman, aged 15-19, as well. Also, 60% of all rapes reported to rape crisis centers are committed by acquaintances, and the majority of victims are aged 16-24. Myth: Men are battered by women just as often as women are battered by men. Fact: The U. S. Bureau of Justice Statistics reports that 95% of the reported incidents of assaults in relationships are committed by males. Myth: Alcohol causes a man to batter Fact: Many men who batter do not drink heavily , and many alcoholics do not beat their partners. Further, batterers who do drink dont necessarily give up battering when they give up drinking. While they are drunk, the alcohol acts as their excuse. Myth: Victims bring on the abuse themselves. They ask for it Fact: Perpetrators believe they have the right to use abuse to control their partner, and they see the victim as less than equal to themselves. The victim has no control over the abuser. Myth: If a person stays in an abusive relationship, it must not really be that bad. Fact: People stay in abusive relationships for a number of reasons: fear, economic dependence, confusion, loss of self-confidence, not recognizing that whats happening is abusive, belief that the abuser needs their help or will change. Myth: Most batterers are bums or crazy people. Fact: Batterers are found in all classes and types of people: rich, poor, professional, unemployed, black, white, urban, and rural. Bibliography : ncpc. org/3vio3dc. htm 911rape. org/facts/index. html

Death Penalty misc0 essays

Death Penalty misc0 essays The United states is the only western democracy that still practices capital punishment. There have been over 4050 executions since 1930. In 1994 alone, there were 257 executions in the United States. People who believe in capital punishment say that this dehumanizing process deters crime. This is false because the death penalty has been proven NOT to deter crime. In fact, during the 1980s, states practicing the death penalty averaged an annual rate of 7.5 criminal homicides per 100,000, while abolition states averaged a rate of 7.4 per 100,000. That means murder was actually MORE common in states that use the death penalty. Criminals irrationally perform crimes, therefore, life imprisonment ought to deter a rational person itself. Besides, no criminal commits a crime if he believes he will be caught. The death penalty is morally incorrect. Why do governments kill people to show other people that killing is wrong? Would society allow rape as the penalty for rape or the burning of arsonists homes as the penalty for arson. Every time we execute someone, we sink to the same level as the common killer. What is the difference between the state killing and an individual killing? The end result is the same....one more dead body, one more set of grieving parents, and one more cemetery slot. Every time we execute someone, we are desensitizing the value of human life. The death penalty is not now, nor has it ever been a more economical alternative to life imprisonment. A study by the New York State Defenders Association showed that the cost of a capital trial ALONE is more than double the cost of life imprisonment. They also concluded that a death penalty case costs approximately 42 percent more than a case resulting in a non-death sentence. Since 1976 the United States has spent 700 Another reason to get rid of the death penalty is the possibility of error. ...

Training and development Literature review Example | Topics and Well Written Essays - 2000 words

Training and development - Literature review Example Therefore, this means that it is increasingly becoming difficult to define management at the contemporary workplace due to inconsistencies in both the classical conceptualization of management and the actual practicalities of management in organizations today, due to challenges of the changing environment. According to Andre De Waal et.al 2009 p.180, Vietnamese banks are increasingly under pressure to find ways of enhancing performance to increase their competitiveness in the highly competitive Vietnamese banking industry. Competition often results to scarcity of resources and decline of returns on investment especially where organizations have a low market strength compared to rivals, and this lack of competitiveness might eventually result to organizational failure. Andre De Waal et.al presents on the much under researched topic of high performance organization and characteristics of high performance in the Vietnam banking industry, and some of the major HPO factors highlighted inc lude, but are not limited to, quality of management and workforce quality. Quality management entails establishing and maintaining trust relationships with the human factor of the firm on all levels by valuing staff loyalty, treating them fairly with respect, understanding individual needs, in addition to encouraging belief and trust in others. A HPO also develops its workforce by training them to acquire strategic competencies and capabilities, giving them opportunities to learn from others, and encouraging creativity in the accomplishment of tasks through performance reviews. The banks in the Vietnam banking sector have come under increasing pressure to implement training programs in response to the pervasive pressures in the banking industry, to achieve both competitiveness and sustainability in the long term. Ha Thu Vu and Sean Turnell 2010, p.115 states that the banking sectors around the world have been subject to considerable changes over the past few decades through a number of factors such as deregulation, mergers and acquisitions, financial liberation, in addition to other reform and restructuring programs. They observe this evolutionary trend in the Vietnamese banking industry that started with the transformation of Vietnam’s banking system from a mono-tier to a two-tier banking system; domestic Vietnamese banks later went through rapid restructuring programs, financial deregulation, and became integrated into the global financial systems. Ha Thu Vu and Sean Turnell examine the cost efficiency of the Vietnamese banking industry by incorporating the monotonicity and concavity constraints in calculating the cost frontier using the Bayesian approach. In addition, this body of literature presents that the Vietnamese banking industry has undergone rapid reform programs to recapitalize the banks, to reorganize management activities, to improve staff skills, and enhance performance. This research further observes that the overall progress of the ban king industry reform has been spotty with the profitability of the Vietnamese banks remaining marginal. Quang Truong et al 2010, p.75 highlight the pervasive focus on developing and managing the human resources especially in the light of the search for competitive advantage and increasing

E-Commerce Essay Example | Topics and Well Written Essays - 1750 words

E-Commerce - Essay Example The world today has become a highly connected and online place as compared to that of the last decade. The masses all over the world increasingly stay in a wired as well as wireless globalized zone where live communication and direct collaboration happens every hour, every minute, every second and every moment on a regular and daily basis (Solomon and Schrum, 2007, p. 8). In the middle of the 1990s, the Internet, or the World Wide Web as it is commonly referred to, emerged as the most disruptive form of electronic and communication innovation, bringing in a sea change for the kinds of methods and processes used by various business organizations to communicate between their clients, customers, employees and even the suppliers (Petrassi, 2008, p. 1). Web 2.0 can be officially defined as the process of increasing intelligence and values for every one through information sharing and content creation and sharing (Hoegg et al., 2006, p. 13). The web 2.0 is an evolution that has happened ov er the years since the emergence of the dotcom bubble in the US around the year 2001 (O’reilly, 2005). The word Web 2.0 originates around in 2004. The Web 2.0 essentially represents the group of processes concerning social, design and architectural independence that promotes free and seamless migration of data as well as business processes from one platform to another using the common medium of the Internet. The processes and related patterns increasingly focus on various interaction models that facilitate and promote various levels of communication between individuals and software processes and interfaces (Governor, Hinchcliffe and Nickull, 2009, p. ix). On a simpler note, it can be said that Web 2.0 represents the practice of accessing and sharing online digital content for interpersonal purposes as well as for the purpose of service delivery (ExplainingComputers.com, 2011). Today, the latest version of the web is immensely viewed as a platform that is catering to interacti on, innovation and even online delivery of services (Petrassi, 2008, p. 1) There have been a large number of benefits arising out of the huge and major adoption of 2.0 version of the web by individuals and businesses. Increasing in Buyer’s Power The emergence of businesses via the Internet due to the evolution of the Internet has significantly created an imbalance of power in the marketplace. Going by Porter’s five forces model, it can be simply said that the web 2.0 and the emergence of various business on the basis of it has significantly provided a lot of power to the buyers and consumers. Using the Internet, consumers can access feedback for the products that they are willing and interested to buy simply by visiting some websites or product related blogs (Barefoot and Szabo, 2009, p. 6). This has, in return, promoted high levels of diminishing customer loyalty for any particular brand (Governor, Hinchcliffe and Nickull, 2009, p. xi). High levels of Exposure The eme rgence of web 2.0 provides a great window of opportunity for companies around the globe. The companies can display their products to a global audience while also promoting their products using various extensive Internet applications, thereby increasing their degree of involvement (Roughley, 2007, p. 4) Increasing the Consumer Involvement As of today, companies are making their presence felt on the social networking sites and are increasingly rolling out online marketing campaigns in an attempt to increase the degree of involvement for the consumers, which helps in increasing their marketing potential (Lincoln, 2009, p. 140). The web 2.0 provides the online marketers with the opportunity to create advertisements that are engaging, entertaining, informative and creative at the same time (Tuten, 2008, p. 17). This helps in creating a